city of seattle. when schultz joined as head of marketing, starbucks had only four stores. but he eventually turned the chain into a huge global presence. today it maintains some 17,000 stores in a combined staff of 200,000 worldwide. >> you started off as a small coffee bean shop in seattle. what makes starbucks such an international brand? >> i think always the was a deep level of entrepreneurial dna within starbucks. if we're going to be big, how do you get big and stay small? maintaining your intimacy with your people and your customers? whether you're american or japanese, i think we universally need and want the same thing, and that's human connection. starbucks brings people together. >> reporter: we asked him what kind of person he thinks would make a good business leader. >> for anyone to build a great business, you've got to -- you need to have a dream. everyone has a dream. so dream bigger and believe in it, believe that those dreams can come true. stay hungry and stay aggressive, do not embrace the status quo, and stay humble because success is not an entitlemen